How to write an Effective, Readable, and SEO-Friendly Blog Article

So what needs to be done so as to help the readers with their queries, yet appease Google to rank your pages? Read on!

In this article, I’ll tell you how to write an effective blog article that is readable, yet search engine friendly for you to get the required attention from them. It has to be understood that quality content takes time to get up high in the SERPs (Search Engine Results Pages), but stays there for long and fetches large numbers of organic visitors to your blog. So don’t get disheartened if your article is not ranking yet for your most important keywords, take these necessary steps when you write your article and keep promoting it on various social media sites, bookmarking sites, article directories, and other relevant online spaces.

How to Make Your Blog Interesting and Readable for Humans?

1. What’s a decent word count?

There is no rule that binds the word count of a good blog article. But if you want to give some information to your audience, an article has to be detailed enough to cover all the points precisely, but at the same time, not too long to be boring. A detailed blog article of 1500–2000 words is great, but if you do not have too much information to give and want to keep it short-n-sweet, keep it between 600–1000 words.

2. Write short sentences — maximum 20 words per sentence

It is important from the readability point of view to keep your sentences short. Try not to write sentences that are more than 20 words in length. Trim them, cut them down into multiple sentences if a sentence starts getting longer. Also, don’t add too many semi-colons (;) in your article. Finish the sentence and start a new one in such situations.

3. Don’t write too lengthy paragraphs

While the sentences should be short and crisp, the same should be the case with paragraphs. It is advised to keep your paragraphs’ length to around 100 words — a few more, at times, maybe, but not too much. Breaking your long texts into multiple paragraphs makes the whole article easier to read and understand the flow. Here again, it is a good idea to start a new paragraph with a coordinating conjunction to show a correlation between the two paragraphs.

4. Place important information first

Always make it a habit to mention the most important points and facts towards the beginning of the article. The more time you take to introduce the important information, more are the chances of your readers drifting away from your article.

5. Add bullet points

Presenting your content in the form of bulleted points or numbered lists helps your readers better grasp and understand the information you want to convey. It is aesthetically pleasing too! So, if you have a long list of information that you want to bring to the notice of your website visitors, better put across a part of the content in the form of bullet points.

6. Write catchy headings

Headings are the best ways to entice your readers. Remember how you browse through your Facebook or Instagram feed and then you click on an article just because the headlines are catchy? You want to know more about it because the heading creates a curiosity in your mind. Their purpose gets served then and there!

7. Research extensively, provide information, and answer queries

An important aspect of writing anything is research. Do not base your article on your opinions, unless it is really about your opinions. Research on the topic you are addressing, gain as much knowledge as possible on the issue you are writing, and then write a kick-ass article for the readers to read, enjoy, and learn. Provide information that they are looking for, answer their queries, and present proofs wherever possible if you are looping in strong facts or statistics.

8. Make it conversational

How will you feel if someone invites you for a chat and then goes on to banter about his/her knowledge or achievements for an entire hour without giving you a chance to speak?

9. Use active voice

Writing your article in active voice makes it easier for the readers to understand as the sentences are much simpler. So keep in mind, not more than 20% of the sentences in your blog post should be in passive voice for the better of your readers, and ultimately for your blog.

10. Write simple statements, avoid jargons

An important point to note is that not many of the readers that visit your website will be literary geniuses. So do not try to impress the online crowd with complex sentences and jargons that only the professors at Harvard will be able to understand.

11. Make a visual impression — add images, infographics, and videos

No one likes to read a boring article filled with text and text everywhere! You should always compliment your blog articles with relevant images, infographics, or videos. Don’t forget to give due credits to the original owners though, if you are taking them from other websites.

How to Optimize Your Blog for Search Engines?

1. Do proper keyword research — Use LSI keywords

The most important factor that helps rank your website and drive traffic to your site is the presence of relevant keywords in your articles. There are many tools to help you find the best-suited keywords for your industry and the keywords that your competitors are using. You can also use those tools to analyze the best possible keywords, their competition, the price you would pay to rank your website for a certain keyword if you go for Google advertising, etc.

2. Don’t stuff keywords

I believe you already have an idea that using too many keywords in your article will ruin it for you. It will do more damage than any good to your website ranking and chances are, you might get penalized by the search engines too. Though there is no strict rule pertaining to the percentage of keywords you can use in your text, it is generally advised to keep keywords in the range of 2–3% for the best result.

3. Optimize your title tags

All the titles and subtitles in your article, if optimized properly with relevant keywords, may greatly boost up the overall SEO of your site. In simple terms, try to include your main or auxiliary keywords into the titles and subtitles in addition to the body text, and you can expect to see excellent organic traffic. You would also need to include meta descriptions that the search engines will display when your site appears in the search results.

4. Link the article to other articles that are relevant/related to it — internal/external

Keeping all the articles on your blog inter-connected is good for SEO. So if you are writing an article on Top 10 Bakeries in New York, and you have an article titled How to Make Choco Chip Cookies in 30 Minutes, you should definitely provide the link to the latter somewhere in between, or at the end of the article as a recommendation to the readers.

5. Don’t forget the Alt tags

Alt attributes are required to provide alternative information in the form of text for images, in case the image fails to load on the website visitor’s end because of some reason or the other. Hence, using your keyword as the alt text of an image will serve as an added keyword and will help your site with the SERPs.

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Abhishek Upadhyay

Abhishek Upadhyay

A B2B Content Writer with hands-on experience in various niches. Skilled in writing blog content, website content, SEO content & various marketing collaterals.